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Write an email memo (in the first person) to: . persuade Ryan that Employer Branding can positively impact XYZ Company; • give him advice about implementing a strong Employer Brand at XYZ and; • suggest a strategy to sustain XYZ's Employer Brand using your general HR knowledge.

Write an email memo (in the first person) to: . persuade Ryan that Employer Branding can positively impact XYZ Company; • give him advice about implementing a strong Employer Brand at XYZ and; • suggest a strategy to sustain XYZ's Employer Brand using your general HR knowledge.

Understanding Business
Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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XYZ Company has not been able to attract a large pool of qualified candidates and has difficulties retaining its employees. Ryan, the General Manager, has come to you for HR consulting advice. After a needs analysis, you determine that XYZ does not have an Employer Branding message ... no wonder XYZ is having problems! Ryan heard about Employer Branding at a business conference but isn't sold on the benefits of Employer Branding... to him, it's just empty words on a poster. Write an email memo (in the first person) to: • persuade Ryan that Employer Branding can positively impact XYZ Company; • give him advice about implementing a strong Employer Brand at XYZ and; • suggest a strategy to sustain XYZ's Employer Brand using your general HR knowledge.
Transcribed Image Text:XYZ Company has not been able to attract a large pool of qualified candidates and has difficulties retaining its employees. Ryan, the General Manager, has come to you for HR consulting advice. After a needs analysis, you determine that XYZ does not have an Employer Branding message ... no wonder XYZ is having problems! Ryan heard about Employer Branding at a business conference but isn't sold on the benefits of Employer Branding... to him, it's just empty words on a poster. Write an email memo (in the first person) to: • persuade Ryan that Employer Branding can positively impact XYZ Company; • give him advice about implementing a strong Employer Brand at XYZ and; • suggest a strategy to sustain XYZ's Employer Brand using your general HR knowledge.
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