Which of the following statements is not correct about pricing and prices? Select one: a. It is the sum of all the values that customers sacrifice to get beoefits of having a product. b.itis the amount of money charged for a product or a service c. itis the only element in the marketing mix that produces revenuer all other elemests represent cost. d. itis one of the least important elements that determine a firm's mariket share and protitability
Which of the following statements is not correct about pricing and prices? Select one: a. It is the sum of all the values that customers sacrifice to get beoefits of having a product. b.itis the amount of money charged for a product or a service c. itis the only element in the marketing mix that produces revenuer all other elemests represent cost. d. itis one of the least important elements that determine a firm's mariket share and protitability
Chapter7: Consumer Buying Behavior
Section: Chapter Questions
Problem 2DYMP
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21) Which of the following statements is not correct about pricing and prices? Select one:
a. It is the sum of all the values that customers sacrifice to get beoefits of having a product.
b.itis the amount of money charged for a product or a service
c. itis the only element in the marketing mix that produces revenuer all other elemests represent cost.
d. itis one of the least important elements that determine a firm's mariket share and protitability
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