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- what are potential consumer responses to service pricing or policies that are perceived as unfair?E3 What occurs with a licensing agreement? Multiple Choice One firm grants to another the right to use all of its expertise. One firm grants to another the right to use stipulated parts of its expertise. A foreign company receives products made for it by another company. An international firm receives permission from a foreign government to set up a subsidiary in that country.Using the Insurance company to launch a new medical product for the health insurance exchange health care sector, How can I analyze the impact government agencies have on services companies that are offered or products that are available to the health care consumer from the product in the health care sector they belong to. for example, a manufacturer of durable medical equipment will be subject to different regulations and government oversight than a medical waste management company. Insurance company launching a new medical product for the health insurance exchange