What is meant by the term "benchmarking," and how is it distinct from "quality improvement"?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
Section: Chapter Questions
Problem 5DYMP
icon
Related questions
Question

What is meant by the term "benchmarking," and how is it distinct from "quality improvement"?

Expert Solution
steps

Step by step

Solved in 3 steps

Blurred answer
Follow-up Questions
Read through expert solutions to related follow-up questions below.
Follow-up Question

“Evaluate FOUR basic categories of benchmarking and suggest which ONE you believe to be the most effective in developing quality standards. Motivate your answer.

Solution
Bartleby Expert
SEE SOLUTION
Knowledge Booster
SQL Query
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, management and related others by exploring similar questions and additional content below.
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Marketing
Marketing
Marketing
ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing
Management, Loose-Leaf Version
Management, Loose-Leaf Version
Management
ISBN:
9781305969308
Author:
Richard L. Daft
Publisher:
South-Western College Pub