Essentials Of Investments
11th Edition
ISBN:9781260013924
Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Publisher:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Chapter1: Investments: Background And Issues
Section: Chapter Questions
Problem 1PS
Related questions
Question
What are the differences among intensive, exclusive, and
selective levels of distribution intensity?
Expert Solution
Step 1
Distribution intensity refers to the kind of distribution approach that a company adopts in order to distribute the goods manufactured. Distribution intensity is defined by the level of distributors and intermediaries to distribute the manufactured goods.
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