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- Evaluate different tactics applied by hotel organisations to demonstrate how business objectives are achievedWhat are the different options for service delivery? For each of the options what factors do service firms need to consider when using that option? services marketingGive a situation where IT services became helpful in student's studies.
- Marketing managers must be cognizant of the unique characteristics of services: intangibility, inseparability, variability, and perishability. How does each of these characteristics potentially impact the development and execution of marketing plans?Discuss the sources of innovation according to peter drucker and give examples from hotel industryhow do you market a service?