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- 1. Definition trends of marketing. 2. Definition problems of marketing. 3. Definition market gaps of marketing.5. How has the Internet aided in the administration of the marketing concept of customer relationship management (CRM)?5. Identify specific marketing strategies utilized and develop criteria by which to analyzethose strategies.
- Q3: what are five benefits that are derived from careful segmentation and profiling the target audience for a marketing campaign?\what would be the most important section of a marketing plan? Explain.Q1__Explain the difference between the microenvironment and macro-environment. Q2_Name three types of marketing strategies and explain one. Q3__Define product and describe three types of consumer products.
- 1 Explain the concept of brand loyalty and Woolworths approach to increasing brand loyalty. 2 Explain Woolworths leadership role in the distribution channel. (4) 3 Identify three criteria Woolworths could use for market segmentation. Justify your choices.Explain in detail company s research design platform including primary and secondary data sources to bring out business intelligence and competitive intelligence.Name and describe the four major sets of variables that might be used in segmenting consumer markets. Which segmenting variable(s) do you think Bata is using?
- 1.Visit Ryanair’s website. Compare its website with one of its competitor, like Spirit Air, and give recommendations on how Ryanair can utilize .it’s website as a strategic marketing tool to enhance its .competitiveness. How can it improve the website to function more effectively and enhance the company’s efficiency in serving its potential customers?What is Marketing? Explain the simple Marketing system with the help of Diagram.Outline one advantage and ice-cream company would have for an a. internal reporting system b. marketing intellegence system c. marketing research system d. marketing decision support system