Think carefully about the state of the global tourism and hospitality industry, examine the implications of marketing THM products and services during a pandemic as well as in a post-pandemic world.
It's time to rethink tourism marketing in a pandemic world
"........The crisis created by the coronavirus pandemic hit the travel industry especially hard. With travel at a near standstill, tourism offices should temporarily put destination promotion on the back burner and instead put a focus about communicating the crisis to the global travel audience.
That was among the key recommendations put forth by several travel industry experts who spoke during the recent Virtual Destination Mekong Summit, which was organised by the Mekong Tourism Coordinating Office.
Amid the widespread uncertainties that the pandemic has wrought across the travel industry, destination managers should always lead their communications with accurate and timely information, advised Sinisa Topalovic, global head of tourism, Horwath HTL.
Important areas that tourism organisations should address include the epidemiological situation of the destination, when the destination is open for business, and how travellers are expected to behave in the destination, he added. ........................"
Liang, X. (2020, August 31). It's time to rethink tourism marketing in a pandemic world. https://www.travelweekly-asia.com/Marketing/Its-time-to-rethink-tourism-marketing-in-a-pandemic-world
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Think carefully about the state of the global tourism and hospitality industry, examine the implications of marketing THM products and services during a pandemic as well as in a post-pandemic world.
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