The term learning encompasses the total range of learning, from simple, reflexive responses to the learning of abstract concepts and complex problem solving. Consumer learning is the process by which individuals acquire the purchase and consumption knowledge and experience they apply to future related behavior. a) Identify the Elements of Learning Theories; b) Describe the Behaviorist School of learning theory; c) Discuss the Cognitive School learning theory.
The term learning encompasses the total range of learning, from simple, reflexive responses to the learning of abstract concepts and complex problem solving. Consumer learning is the process by which individuals acquire the purchase and consumption knowledge and experience they apply to future related behavior. a) Identify the Elements of Learning Theories; b) Describe the Behaviorist School of learning theory; c) Discuss the Cognitive School learning theory.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The term learning encompasses the total range of learning, from simple, reflexive responses to the learning of abstract concepts and complex problem solving. Consumer learning is the process by which individuals acquire the purchase and consumption knowledge and experience they apply to future related behavior. a) Identify the Elements of Learning Theories; b) Describe the Behaviorist School of learning theory; c) Discuss the Cognitive School learning theory.
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