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- Consumer decision is a careful evaluation of the attributes of a set of products, brands, or services and rationally selecting the one that solves a clearly recognized need for the least cost. a) Discuss the four views of Consumer Decision Making (an economic view; a passive view; a cognitive view and an emotional view); b) Discuss Consumer Decision Making Process in detail.. Chapter 14 discusses the nature of problem recognition.Discuss the role that scent marketing might play in problem recognition in terms of actual state and desired stateWhich test is best to assess whether two independent means are equal? Group of answer choices 1. 2-sample t test 2. Levene's test 3. paired t test 4. one proportion test 5. two proportions test
- 1. Sara is aware of many different brands of food processors, but she is only considering seriously three of these brands. These three brands that Sara is evaluating constitute her ____. Select one: A. Alternative set B. Awareness set C. Preferred set D. Evoked set E. Evaluative Criteria 2. Lara noticed that she was running out of gas. She pulled into the closest pertrol station and filled up the tank. Lara's decision on which gas to purchase is characterized by ____. A. limited decision making B. A high level of cognitive processing C. Extended decision making D. A high level of affective processing E. A low level of purchase involvement. 3. Most purchases in supermarkets are unplanned. Select One: A. True B. False As soon as possible urgent With ExplanationRead and explain briefly what it means “Several of our divisions have lately been using this so-called minimarket testing method. We had some shaving products use BehaviorScan, and a new up- scale bandage line used a somewhat similar service from ACNielsen. But I am increasingly concerned about the panel members in those test cities. My concern is not that the people become accustomed to the testing or that they overreact to stimuli. These are valid concerns, but there’s not much I can do about them. I am concerned, however, that our people do not know the effect of these things on the data we get. How would the results of our tests be affected if people like the testing too much? Or if they tend to become professional test participants and begin thinking like judges?”Which information is not found in an MSDS? * Reactivity Date Chemical Identity Buyer Information O Routes of Entry
- 15. A brand is a product that can be offered to a market for consumption that might satisfy a need or want. Select one:TrueFalseCal wants to improve his golf game. After reading blogs written by professional players, he determines he needs to buy a rangefinder. At this point in his purchase process, Cal is in the________ phase of the consumer decision-making process. Question 24 options: Assessment Evaluation Search RecognitionThe consumer decision-making process involves need recognition, the search for information, evaluation of alternatives, the purchase decision, and post-purchase behavior. () a) True b) False
- Which group of customers or particular type of customers will choose the given sample varieties of a soft drink product? Provide reason for your answer. Varieties of soft drink product 1. Zero sugar Type of Customers 2. Flavored (cherry, vanilla, orange) 3. Diet soft drink / no calories 4. Less sugar 5. Original taste/flavorThe table below represents a particular consumer's evaluative criteria, criteria importance, acceptable level of performance, and judgments of performance with respect to several brands of laptops. ( photo) Discuss the brand choice this consumer would make when using: a. the Conjunctive decision rule b.Elimination-by- Aspects Rule C)Compensatory decision rule.Mention at least 5 specif points from this article ?