The inverse demand curve facing a resort hotel is during the low season and PL = 100-QL PH = 350 - Qu during the high season. The resort's marginal cost is $50 per night in cleaning costs for the room and general maintenance and administration. The resort only has 75 rooms. What is the resort's profit- maximizing peak-load pricing strategy? Illustrate the solution in a diagram.
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- The inverse demand curve facing a resort hotel is during the low season and PL = 100 - QL PH = 400 - QH during the high season. The resort's marginal cost is $50 per night in cleaning costs for the room and general maintenance and administration. The resort only has 100 rooms. What is the resort's profit-maximizing peak-load pricing strategy? Illustrate the solution in a diagram. 1.) Using the point drawing tool, indicate the profit-maximizing price during the low season. Label this point 'e.' 2.) Using the point drawing tool, indicate the profit-maximizing price during the high season. Label this point 'e.' Carefully follow the instructions above, and only draw the required objects. C p, $ per night 400- 350+ 300- 250- 200- 150- 100- 50- 0+ 0 MR D 50 ☆ H MR' 100 150 200 250 300 Q, Rooms per night MC DH 350 400 LYExplain the type of pricing strategy that you as a manager of a company would implement for Good X and Good Y with the following price elasticity of demand co efficients. Use diagrams to motivate your answer. a) Good X: 2.3 b) Good Y: 0.65. Consider a software company which has considerable market power over one of its products. The company sells its products online so the marginal cost is practically zero. (a) Show that the profit maximizing price-quantity combination is at the point on the demand curve that the price elasticity of demand is equal to 1. (b) Suppose that the inverse demand function is given by p = a - bq. Show that unitary elasticity is at the mid-point of the curve.
- 3. A Tennis Club has asked you to devise a profit-maximizing pricing strategy. It is known that a typical player's demand is given by P =40-20, where P is the price of 1 hour court time on the club's indoor tennis court, and Q is the number of hours of court time an individual player would demand during the tennis season. The marginal cost of 1 hour of court time is $2 and that fixed costs are practically zero. a) Calculate the profit-maximizing price and Tennis Club's profits (per player) assuming a per-unit price is charged each customer. b) Determine the profit-maximizing price and Tennis Club's profits (per player) assuming a two-part pricing strategy is adopted for each customer. Your answers: a) per-unit price strategy price profits b) two-part pricing strategy price profitsYou would like to control the total consumption of soft drink up to 100 bottles per year. The current two brands you drink are Pepsi and Coke. The current demand, price, elasticity, and minimum demand for Pepsi and Coke are given in below. In addition, you would like to keep equal or more demand from Pepsi due to brand loyalty. Assuming linear demand curves, what are the best price for Pepsi and Coke that can minimize your total payment? Elasticity Current price Demand Minimum demand Keep Pepsi income > = 60% of total payment Pepsi 2 2 300 20 Coke 1 3.5 220 25At the beginning of the year 2021, three friends, Ebo, Michael and Joseph decided to set up a company that produces a special kind of fruit juice called BB fruit juice in a city called St. Botch. As fresh graduate from the University of Professional Studies, Accra, you were employed as the firm's general manager in charge of the day to day running of the company. In order to make informed decisions about the firm's product, you employed an economist, who estimated the demand curve of the firm's product by using information from 30 supermarket as follows: Q$ = 99.5 – 2.5P, + 1.25P, – 0.21 + 0.15N + 0.04A Where Qg is the quantity demanded of BB fruit juice in bottles, P, is the per pottle price of BB fruit juice, P, is the per pottle price of Blue Sky, I is the per capita income of the people of St. Botch, N is the number of consumers and A is amount of money the company spends on advertising. In addition, the economist also estimated the supply function for the product as: Qi = -78 +…
- This set of questions concern indirect pricing. (versioning) Use the attached image to answer questions below. 1. Assume first that HP sells two bundles: Bundle A, containing one printer+one cartridge. Bundle B, containing one printer+two cartridges. What price should HP charge for Bundle A? 0, 80, 100, 120, 180 or 200? 2. Assume first that HP sells two bundles: Bundle A, containing one printer+one cartridge. Bundle B, containing one printer+two cartridges. What price should HP charge for Bundle B? 0, 80, 100, 120, 180 or 200? 3. Assume now that HP sells the printer and cartridges separately. Using your answers from the previous two questions: What price should HP charge for the printer? 0,20,40,60,80 or 100? 4. Assume now that HP sells the printer and cartridges separately. Using your answers from the previous two questions: What price should HP charge for one cartridge? 5. In your answers above, HP prices the printer: Below marginal cost At marginal cost Above marginal cost In…19) Full-cost pricing strategies include: 20) Why is Customer Lifetime Value important? 21) What does Marketing Myopia indicate?12. given inverse demand curves, marginal cost, and output limit, determine a price when a firm uses peak-load pricing A firm decides to use peak-load pricing. Its demand function in the off-peak period is Q = 400 – 4P/3, and during the peak period is Q = 900 – 2P. The firm’s marginal cost is constant at $50 up to its peak capacity of 500 units. What price does the firm charge during the peak period?
- The following graph shows the daily demand curve for bippitybops in Detroit. Use the green rectangle (triangle symbols) to compute total revenue at various prices along the demand curve. Note: You will not be graded on any changes made to this graph. PRICE (Dollars per bippitybop) OTAL REVENUE (Dollars) 2400 1600 100 90 1200 80 1000 70 800 60 50 40 30 20 2200 + 10 2000 + 1800 + 0 1400 + Calculate the daily total revenue when the market price is $90, $80, $70, $60, $50, $40, $30, and $20 per bippitybop. Then, use the green point (triangle symbol) to plot the daily total revenue against quantity corresponding to these market prices on the following graph. (?) 0 ** B Demand 80 10 20 30 40 50 60 70 QUANTITY (Bippitybops per day) 90 100 Total Revenue A ? Total Revenue1) You run a small company that provides regular pool service to customers in East Dallas. Like your competitors in the pool service business, you provide pool service 4 times per month but invoice customers for service on a monthly basis. When you raised the monthly price of pool service from $125 to $140, you lost 28 customers, leaving you with 90 pools to service. You believe that your demand curve has constant elasticity and has not shifted since you started your business. a. Estimate your elasticity of demand? b. Given the cost of pool chemicals, gas, wear and tear on your truck and your time, you believe that the marginal cost of servicing an additional pool in East Dallas is $75 per month. What can you say about your optimal price? Was it a good idea to increase your price? Over time, you realize that half of your 90 customers appear to be more price sensitive than the other half. You know that your customers communicate with each other and would be unhappy knowing that they are…14. The only DVD rental club available to you charges $4 per movie per day. If your demand curve for movie rentals is given by P = 20 – 2Q, where P is the rental price ($/day) and Q is the quantity demanded (movies per year), what is the annual maximum fee you would be willing to pay to join the club?