Summarize your marketing for the V Fusion + Energy product line. Propose your product, branding, and packaging strategy. Explained how you will differentiate yourself against the competition, and explained how the firm may expand upon its product line in the future. Develop your distribution strategy for the product. What retail outlets will sell your new product? How will you manage your supply chain?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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  • Summarize your marketing for the V Fusion + Energy product line.
  • Propose your product, branding, and packaging strategy.
  • Explained how you will differentiate yourself against the competition, and explained how the firm may expand upon its product line in the future.
  • Develop your distribution strategy for the product. What retail outlets will sell your new product? How will you manage your supply chain?
  • Develop your pricing and promotional strategy. How will it focus on your target market?
  • Analyze Integrated Marketing Communications. How will you provide clarity and consistency across multiple mediums to maximize the communicative impact?
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