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steps involved in the design of a questionnaire

steps involved in the design of a questionnaire

Practical Management Science
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Mitsu and Prerak are researching a topic on use of virtual reality in promoting destination image. They want to float a questionnaire to several respondents to gain their perspective on the topic to be researched. As their supervisor, what are the steps involved in the design of a questionnaire that you will recommend to them. Highlight the characteristics of agood questionnaire to them, before they begin the process of collecting data.

(Please do answer in maximum 400 words)

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