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- Question content area Part 1 The potential market represents all active duty military members, allveterans, and their families. Assume that according to the United States Department of Defense, as ofDecember 31, last year there were 1 comma 361 comma 597 active duty personnel in all armed services.The veteran population totaled 21 million last year. Assuming the average cost of life insurance is $750 peryear and that potential customers purchase one policy per year, use the chain ratio method to calculatethe market potential for life insurance in the military market. Hint: see the Market Potential and SalesEstimates section of Appendix 3 Marketing by the Numbers in your textbook. Part 2 The number of buyersin the market can be estimated as 22,361, 597. (Round to the nearest whole number.) Part 3 Themarket demand is estimated as $16.77 million. (Round to the nearest whole number.)home demand condition of online jewelry business according to porter's diamond modelQUESTION 22 The benefits of technology spillovers: Do not really exist. Cannot exist in theory. Will be overproduced by the market. Are shared evenly. Are not shared equally.
- Question 1 Clinton Public Company Limited placed an advertisement on their web page as follows; “Anyone interested in going to the moon? We can provide this service to you at a cost of Five million dollars. Call 800-MOON and book your flight.” Donald’s dream since he was a kid is be the first in his family to go to the moon. He heard about the advertisement, via a friend and immediately logged on to Clinton’s web page for further details. Donald immediately thereafter called 800-MOON and booked his trip for December 22nd 2020, because he wanted to spend Christmas on the moon. Donald’s wife Daisy subsequently discovered what her husband planned to pursue for the Christmas holidays and is furious. She was hoping that he should use his available monies to buy her a brand new Lamborghini. She confronted him on the issue and after a few hours of arguments, he agreed to buy her the Lamborghini and forsake his much-anticipated trip to the moon. Donald called Clinton…Topic: The study of customers’ behavior towards online shopping as opposed to in-store in the Caribbean.An abstract based on the topic above.Question MGMT Bakehouse Inc supplies bread, cakes and other specialty products, to a large percentage of the country; to the following customer types. Retailers e.g. supermarkets, who sell baked goods to the public, and MGMT Bakehouse Inc delivers to the retailers. Wholesalers also sell to the public, but come to MGMT Bakehouse Inc directly to collect their baked goods. Finally institutions like hotels and hospitals, to whom MGMT Bakehouse Inc delivers directly, buy baked goods to incorporate into offering for their clients e.g. guests menus and patient meal plans. From the ordering of flour and other ingredients to the processing of cash, receivables and payables, the company uses an integrate ERP with a common database for all of its business processes. Internally MGMT Bakehouse Inc is organized into the following departments: Production which bakes the bread; Distribution that delivers the bread; Sales Department where customer orders and wholesale pickups are managed; Marketing…
- Question 3 “The pandemic has moved forward retailers’ plans for online shopping, with Pick n Pay’s push set to take on Checkers’ Sixty60 service and Woolworths Dash. Launched in December 2020, Woolworths Dash is a same-day delivery service which is currently available in parts of Gauteng, the Western Cape and KZN. Checkers launched its Sixty60 app in 2019.The service allows customers to accept delivery within 60 minutes, or alternatively at a time that best suits them.”Identify the most appropriate model that the marketing manager at PnP would have explored to ascertain the competitive landscape and potential profitability of going live.Question 1 (a) Many airlines were badly affected by the volatility in fuel prices during the Global Financial Crisis of 2008-2009. Using the example of Cathay Pacific’s cargo business, appraise the importance of managing fuel costs in the context of the airline’s profitability. In view of rising fuel prices, would you recommend Cathay Pacific to select the option of using converted freighters or ACMI management? Offer your views on the advantages and disadvantages of these two options.What does research suggest about the relative cost of retaining current customers versus acquiring new customers? Question options: Acquiring new customers costs roughly the same as retaining current ones. Acquiring new customers can cost several times as much as retaining current ones. Acquiring new customers costs slightly less than retaining current ones. Retaining current customers can cost several times as much as acquiring new ones. Acquiring new customers costs slightly more than retaining current ones.
- QUESTION 14 The America Marketing Assocation's Code of Ethics requires that marketers do all of the following except be honest. encourage confidence in marketing systems. do no harm. be profitable.When online encyclopedias were first introduced to the market, sales of hard copy encyclopedias dropped sharply. This demonstrates the ________ component of Porter's five forces model. Question 44 options: A) buyers B) suppliers C) rivalry among existing competitors D) threat of potential entrants E) substitutesQUESTION 16 On the portfolio analysis, a firm O a. formulates a short-term marketing plan O b. assesses its strengths and weaknesses O C. performs a SWOT analysis O d. assesses the effectiveness of its varlous channel Intermediaries O e. assesses the attractiveness of its varlous SBUS after distinguishing the key businesses that make up the firm. QUESTIODLA