Question 3The key enabler of BPR is Information Technology (IT). Propose THREE (3) ITsystem and explain how these systems can help in the reengineering process for thistravel company.Question 4Draw a FISHBONE diagram to analyse the potential causes of the low customersatisfaction for a travel company. CASE STUDY 1: AW GUIDEJohn Morris recently became a marketing manager of AW Guide, a tour guidecompany. Nine months earlier, the company had established a new service: sending anewsletter through emails to customers notifying them of tour updates and invitingthem to download the latest tours and travel information. The same information is madeavailable on their corporate website. Customers initially expressed delight with theservice. But in the past month, many customers have complained that the travelinformation they received in the emails was out of date. Since then, the company hasreceived many cancellation requests and had affected the company sales performance.John realizes that something is wrong with the content-updating and distributionprocess he uses for emails and website. But he is unsure how to address the problem.The lack of use of IT applications in current business processes has also contributed toa loss of efficiency and customer focus. John has proposed to the management to lookinto this matter and to conduct a business process reengineering initiative.Based on this scenario, answer the following questions:

The three IT systems that could prove to be enablers are: CRM system A customer focused customer…

Question 3 The key enabler of BPR is Information Technology (IT). Propose THREE (3) IT system and explain how these systems can help in the reengineering process for this travel company. Question 4 Draw a FISHBONE diagram to analyse the potential causes of the low customer satisfaction for a travel company.

Question 3 The key enabler of BPR is Information Technology (IT). Propose THREE (3) IT system and explain how these systems can help in the reengineering process for this travel company. Question 4 Draw a FISHBONE diagram to analyse the potential causes of the low customer satisfaction for a travel company.

Database System Concepts

7th Edition

ISBN:9780078022159

Author:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan

Publisher:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan

Chapter1: Introduction

Section: Chapter Questions

Problem 1PE

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Problem Statement: The main purpose of this website would be to make room booking facility online for our chain of hotels (Hotel Deluxe, Hotel Seafront and Hotel Park View). This would facilitate our existing customers, as well as potential new customers, in booking hotels and itinerary prior to their arrival. This would not only enable them to be more comfortable (because they would know that hotel room of their choice is already booked) but also increase our chances of maximizing hotel room bookings and minimizing the load on front desk receptions of our hotels. It would require the customers to get registered by simply providing some basic information of themselves like First Name, Last Name, Passport Number and Age (age must be 18 or above) and then proceeding to searching of hotels, selecting appropriate hotel and eventually making a booking for the room of their choice and paying it off using online payment methods (credit cards). During the room-booking process, the user…
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As you read in Chapter 11, Facebook is one of many online companies that employ databases. In 2011, Facebook announced that it was adding a new feature—facial recognition. Photos added to a Facebook post or wall are often tagged. When a person is tagged in a photo, the person is identified and a link is created to that user’s Facebook account. To make this job easier, Facebook is using facial recognition software to identify people in the photos. Critics of this say that this is an invasion of privacy. Research the debate online. Write a short paper discussing the implications this could have on a Facebook user’s privacy. Please use these sources: https://www.pcworld.com/article/485206/facebook_on_face_recognition_sorry_we_screwed_up.html https://www.pcworld.com/article/485225/facebook_photo_tagging_a_privacy_guide.html#tk.hp_pop https://abcnews.go.com/Technology/facebook-facial-recognition-feature-raises-eyebrows/story?id=13792666
The Marketing team of InstantStay wants to create mailing lists for the users. However, they need a single string which consists of all emails of the users combined (delimited) with a ",". You need to create a procedure called EmailList which uses a CURSOR that iteratively collects the email addresses in the USERS table and appends them to the string value. In addition, run the procedure and return back them the email list. 9 SQL Viewer Task Create a procedure to collect emails formatted as a mailing list. 0.00 out of 10.00 >
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