Please answer the below questions to promote AMC theatres Choose your own but make it about AMC theatres What are the promotion objectives? What is the budget for the promotion? Provide your reasoning. What are the right promotional elements (promotional mix: advertising, public relations, direct marketing, personal selling, sales promotions) to achieve the promotion objectives within the budget? Provide your reasoning.
Please answer the below questions to promote AMC theatres Choose your own but make it about AMC theatres What are the promotion objectives? What is the budget for the promotion? Provide your reasoning. What are the right promotional elements (promotional mix: advertising, public relations, direct marketing, personal selling, sales promotions) to achieve the promotion objectives within the budget? Provide your reasoning.
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
Problem 8DRQ
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Please answer the below questions to promote AMC theatres Choose your own but make it about AMC theatres
- What are the promotion objectives?
- What is the budget for the promotion? Provide your reasoning.
- What are the right promotional elements (promotional mix: advertising, public relations, direct marketing, personal selling, sales promotions) to achieve the promotion objectives within the budget? Provide your reasoning.
- For the above promotional elements you chose, please come up with the content of
the promotion for each element and create promotion mockups. For example, if you
decide to use pioneering advertising, create a storyboard for the ad. If you are using
your organization’s social media platforms, create social media mockups.
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