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- discuss the effectiveness of the "share a coke" campaign of 2011 and analyze why the campaign worked so well in its integration of both traditional and digital channels that complemented eachother very well , embracing the 7Ps of marketing.Divide the following list of topics among you, team and ask each person to be responsible for developing a set of questions to ask duting the intervievv to learn about the company's p,ogram: • What customer segments the company targets. • How it determines customer needs and wants. • What products it offers, including features, benefits, and goals for custome, satisfaction. • What it's pricing strategies are. • How it uses inte,active content to engage customers. • How it distributes products and whether it has encountered any problems. • How ii determines whether the needs and wants of customers are being met • Explain what marketers mean by the "societal mar- keting concept• and ·sustainability' and ask if these are areas of concern to the organization. If so, how do they address them in their organization's actillities? If no1. ask if they have any plans to move in this direction in the future and, if so, howBlockbuster was a popular DVD rental store in the USA in the 1990s. It had stores all over the country. Then, Netflix emerged with a novel idea: rather than making people go to the video store, Netflix introduced a monthly subscription model. This exemplifies Blockbuster being preoccupied with its products and losing sight of the critical consumer needs. In marketing, we call this O a. value proposition O b. marketing concept C. societal marketing concept O d marketing myopia
- More than 300 billion coupons are distributed each year, with more than 90 percent of them printed on paper. Consumers redeem only about 1 percent of coupons distributed, often because they clip them but forget to use them in the store. SnipSnap has a solution for consumers. Hailed as the Best Shopping App by About.com and winning Media Post’s Apply Awards for Best Finance App, this app has mobilized those paper coupons for consumers. SnipSnap now boasts 4 million users and more than 50 national retail partners. The app allows consumers to snap a photo of retailers’ paper coupons and redeem them at the store. Users can share with friends on Facebook and Twitter and follow others’ couponing. SnipSnap is the first mobile app that scans the text, images, logos, and barcodes in printed coupons and creates a mobile coupon. It also sends expiration date reminders and location-based notifications. Retailer Lord & Taylor installed iBeacon technology and partnered with SnipSnap to send…With social media becoming increasingly important and fewer people are watching traditional commercials on television, what does Procter and Gamble need to do to maintain its strong brand images? Can online or digital marketing be helpful? If so, how will they promote in social medias or online and digital platforms? Is there also other marketing strategy choice to maintain their brand images with the increasing number of consumers being more exposed to online platforms? Please elaborate answer.Discuss the 4P’s of marketing mix with Amazonstrengths and weaknesses compared to disney you have to incorporate the 4Ps with the strengths and weaknesses and not just give definitions!
- I am doing an assignment on contenet marketing startegy ... Please help to guide with few points what you think LEGO's needs to look at to improve their content marketing strategy?Let's explore further by answering this activity. Use another sheet of paper for yourosver.1. Among the identified Ps of marketing, which do you think are the three mostappropriate marketing mix in a sari-sari store business, and why? Justify your answerby citing examples.1. Consider yourself a Marketing Manager. Explain how you would develop an effectivemarketing strategy for a Credit Card product using video streaming as a promotionalchannel.2. Discuss the merits and benefits of sales promotion in the context of marketing. Provideexamples to illustrate your points.3. Describe the marketing mix decisions (product, distribution, promotional, pricing) thatmarketers face. Choose a real-world product or service and apply the marketing mixdecisions to it, explaining your choices.
- Create graduation gift, anniversary gift, and self-useads for the following. Explain the differences acrossthe ads:a. Trip abroadb. Gourmet coffee makerc. Magazine subscriptiond. Set of dishese. Blenderf. WatchGlam Beauty, a large cosmetic company, runs several affiliate programs with theChase team: Makeup Madness US, Makeup Madness CA, Makeup Madness UK. You aretasked with keeping track of all the publisher recruitment, increased commissionopportunities, and paid placement opportunities for each of the programs. Walk usthrough your organization strategy and tool(s) for this brand. Chase is a performance and data-driven digital marketing leader, focused on every aspect of the customer journey across the quadropoly of Google, Facebook/Instagram, Amazon, Apple, and beyond. We believe success requires specialization across all channels, and our offerings cover the full spectrum from paid to earned to owned media. These companies aren't real. It is just for the purpose of the question. I have to provide a structured outline for a 15-minute presentation on tracking publisher recruitment, increased commission opportunities, and paid placement opportunities for Makeup Madness in collaboration…1. What are the importance of having Customer Relationship Management in a company? State at least three advantages of having CRM in the company 2. Give one company that represents Color Marketing and know the reason why they use that color.