n you modify this product to make it accessible to consumers in underdeveloped countries Dwer income), Describe the product and the changes you would make to the product to bette market
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A: As you have asked multiple question, we will solve the first question for you. If you want any speci...
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A: A mentor or a buddy is system is a structure where an employee joins an organisation and a mentor or...
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A: For the given question we will be considering two examples wherein the federal government assisted t...
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A: The business analytics is a process which can be referred as technology for solving and giving solut...
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A: Expectations are roughly a belief that one will get want they want. In marketing, expectations are t...
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A: Strengths and weaknesses of the following channels for an airline. Travel agent. Call centre. Class...
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A: Note: Since the context of the first question is not clear and there seems to be some missing inform...
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A: Break-even pricing is a pricing model that determines the price at which a product earns no profit. ...
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A: Price fixing is the agreement among the competitors where they agree to sell the product at the set ...
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A: The social media nowadays is the most influencing aspect for any business or organisations as people...
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A: The concept of consumer buying behavior is related to understanding what thoughts and behavior a cus...
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A: A marketing dashboard is a graphic depiction among the foremost vital data required to live importan...
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A: It is a method of prediction using a combination of predictions prepared by a number of individual e...
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A: Self checkout kiosks is the type of specialized self- service kiosks which is usually having a touch...
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A: Mistakes are common and customers also sometimes get products that might be defective. They can also...
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A: Classification according to fixed costs and variable costs is one of the most common methods. The di...
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A: To attract customers different techniques may be used and it may vary from business to business. Som...
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A: Optional product pricing occurs when a company decides to offer their product at a significantly low...
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- Scenario: You work for a Cranberry company/farm in Nova Scotia trying to enter the Cranberry market in Australia Describe the type of consumer who buys the product (Cranberries) in Australia. How do they make the buying decision? How do they use the product?Promote a cereal bar that you have recently launched or organic olive oil to a target segment in Palestine. You should apply the different concepts, theories and tools you learned throughout this course. The following prompts should guide you in writing up your term paper: Start by specifying whether you’re promoting a healthy snack bar or a healthy food restaurant then define your targeted market: Explain how you can choose popular culture to promote your product: choose a brand name for your cereal bar or organic olive oil and/or a logo Explain what form/s of reference group influence you can apply to entice your target market to select and buy your brand. Explain how you can motivate the target consumers to buy your brand through product involvement and advertising involvement. Explain how you can use the drive theory and expectancy theory in your ads to promote your brand. How can you apply the trait theory to position your brand? Explain how you can reflect a consumption style…It is not necessarily true that all new products benefit consumers or society. What are some new products that have made our lives better? What are some new products that have actually been harmful to consumers or to society? (Name two product for each category, and explain why you selected these products.) Should there be a way to monitor or “police” new products that are introduced to the marketplace?
- What is meant by advance against goods? Discuss the advantages and disadvantages of itAccording to the Automobile Association 60-70% of all vehicles on South African roads are uninsured. There are various interpretations as to why that is, with affordability being mentioned as the highest contributing factor. Naked Insurance is hailed as being a highly innovative company in this sector. The company is looking to tap into this uninsured market. They have approached you for consultation as to how they could successfully penetrate this part of the market. How might Naked insurance convince the uninsured car owner to buy into a short-term insurance product for their vehicle?Marketers charge consumers for the cost of their goods plus a markup for profit and overhead. Consumers are therefore paying more than the actual cost of a good. How do you feel about this? Do you think that there are any moral implications to this?
- You are required to develop a brief marketing plan for a new product that you will launch in your country. This new product can be an extension or adaptation of a currently existing product in your country. Description of the Product: What exactly is the product? What are the features and how do these benefit consumers? Target Market for the Product: Which group of consumers is the product targeted to? Brief Overview of the Marketing Mix for the Product. This should be a concise description of how you will address product features, distribution, promotion, and pricing for the product. Conclusion: What value does this product offer to consumers that makes it unique or superior to other similar products on the market, and that is it likely to make it successful?In terms of the behavioral effect on consumers, how would a computer, such as an Apple iMac, be classified? In light of this classification, what actions would you suggest to the manufacturers of these products to increase their sales in the market?You work for a cranberry company in Nova Scotia looking to enter the cranberry market in australia. Based on this scenario, How do you think the consumers will perceive your product relative to the competition? How is their product similar and different to yours? think about the product, packaging, and service.
- How will you distribute your products? How will you ensure your customers can convenientlyexperience your products?You are a retail manager of a new supermarket. Your target market is largely price-sensitive and environmentally concerned where one of the big competitors is already applying everyday-low-pricing (EDLP). Some of your target markets are willing to pay high price for eco-friendly products. You want to position your new supermarket brand as superior to your competitors in terms of offering customer value. You provide only recycled plastic bag to your customers and sell all fruits and vegetables supplied from organic firms. Q1: What alternative pricing strategies would you apply for your target markets? Justify your decision with supporting theory/concepts. Your answer must be based on the facts presented in the case. Q2: How would you differentiate and position your supermarket on sustainability marketing criteria to your target market? Your answer must be based on the facts presented in the case.Think about your own purchasing habits and the buying habits of your friends/coworkers. Can you identify a product people need that is available on Alibaba.com? Is there a different Web site on which you could purchase this product for wholesale prices and sell it to customers for a profit?