monopolistic competition said to be inefficient?

Exploring Economics
8th Edition
ISBN:9781544336329
Author:Robert L. Sexton
Publisher:Robert L. Sexton
Chapter14: Monopolistic Competition And Product Differentiation
Section: Chapter Questions
Problem 13P
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Why is monopolistic competition said to be inefficient?
Suppose that you counted the higher price the consumer pays for the monopolistically competitive firm's product as part of consumer surplus.
Would that change the conclusion regarding the efficiency of monopolistic competition?

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