marketing manager for a national airline, compare the strengths and weaknesses of the following channels: travel agent, direct via a call centre and classified adverts; and the Internet? Answer in less than 250 words
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As the marketing manager for a national airline, compare the strengths and weaknesses of the following channels: travel agent, direct via a call centre and classified adverts; and the Internet?
Answer in less than 250 words
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- As the marketing manager for a national airline, compare the strengths and weaknesses of the following channels: travel agent, direct via a call centre and classified adverts; and the Internet?Define marketing channels, and identify the members of a marketing channel. In not less than five sentences, explain why manufacturers choose to use intermediaries between themselves and the end-users.Explain the cost, risk and speed of each channel. Give examples of each. (a) Consumer Marketing Channels 0-level 1-level 2-level Manufacturer Manufacturer Manufacturer Wholesaler Retailer Retailer Consumer Consumer Consumer
- Identify which channel and intermediaries will provide the best coverage of the target market for your product or service.As marketing manager for a specialist upmarket cruise operator, you have been asked to determine your distribution strategy for the carrier. Examine alternative means of distributing your products, citing the pros and cons of direct marketing, selling through retail agents, wholesaling through operators or other intermediaries and determine how you will organize your distribution.Answer in short An Integrated marketing communication about a mobile gas station
- What is a marketing channel? What is the difference between a direct and an indirect channel? Why are channels for business products typically shorter than for consumer products? Identify a business and consumer based company and explain in detail how the business channel is different than the consumer channel.Why do some marketing channels use VMI, while othersdo not?Eight Generic Channel Flow in marketing channel: Physical Possession Ownership Promotion Negotiation Financing Risking Ordering Payment Question: What is the importance of these Eight Generic Channel Flows you as a future entrepreneur/marketer?
- This following multiple-channel is called omni-channel. Do you think Marketers should offer different or same price for products sold in different channel ? "There are many channels for businesses to promote themselves, acquire customers and provide service. Retail stores. Websites. Mobile apps. Social media. Major bricks-and-mortar retailers, such as Walmart, Best Buy and Target, have taken significant steps to increase business in online channels, including company acquisitions, while native online marketers such as Amazon and Warby Parker have expanded into physical retail channels. "(by Gordon Syner, cited from American Marketing Association).Specify which channel and intermediaries will best satisfy the important buying requirements of the target market.In Marketing Channel, evaluate the differences between traditional and digital marketing channels to ensure proper distribution, which has a direct impact on profitability. Note: please based the answer on the photo attached