Initial concept towards successful market launch refers toA.the development of new products that do not take longer time but efficientВ.gains high profit with highest costC.The development of new products take significant time and resourcesD.The development existing product that can be sold. Commercialization new product can be done through;A.Production planB. OPromotion PlanC.Market launch planD.Production plan and market launch plan

Ans. A successful market launch means the introduction of the right product, at the right time, in…

Answered: Initial concept towards successful…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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A busness is aunchng a new product. The aunch wil require a number of related actvties as follows hre (7 weeks) select an advertising agency (2 weeks), plan an advertising campaign wth the agency (4 weeks),products from the manufacturer (13 weeks) select distributors for the product (9 weeks), take initial orders fromoperation (12 weeks), pack enough products for the launch stock (8 weeks), order the launch quantty ofthe distrbutors (3 weeks), dispatch the initial orders to the distrbutors (2 weeks). (a) What is the earest timeconduct the advertsing campaign (10 weeks), design the packaging of the product (4 weeks), set up packinga sales manager (5 weeks), requre the sales manager to recruit saes peope (4 weeks), tran the sales people that the new product can be ntroduced to the market? (b) If the company hre traned salesmen who do notneed further training, coud the product be introduced 7 weeks earler? (c) How long could one delay selectngthe advertising agency? In the example above,…
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