In relation to balance score card, which one of the following is an example of the lead indicator? Select one: a. Number of customers b. Customer satisfaction c. Improved customer service d. Return on investment

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter1: An Overview Of Strategic Marketing
Section1.2: Dollar Shave Club: The Company For Men
Problem 2C
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In relation to balance score card, which one of the following is an example of the lead indicator?
Select one:
a. Number of customers
b. Customer satisfaction
c. Improved customer service
d. Return on investment
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