How do we communicate in a meaningful way with a customer who, for cultural reasons, is outside of our comfort zone? What are our relevant ethical responsibilities in this regard? To support your position, cite specific sections of the NASW Code of Ethics as well as at least one academic piece.?
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How do we communicate in a meaningful way with a customer who, for cultural reasons, is outside of our comfort zone? What are our relevant ethical responsibilities in this regard? To support your position, cite specific sections of the NASW Code of Ethics as well as at least one academic piece.?
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- What are some ethical considerations for a company in its public relations and marketing efforts?Have you ever encountered a marketing campaign that you considered unethical? What must marketers do to be sure their actions and deliverables are ethical? What are the consequences of unethical behavior?What are the goals of the Federal Trade Commission?List the ways in which the FTC affects marketing activities. Do you think a single regulatory agency shouldhave such broad jurisdiction over so many marketingpractices? Why or why not?
- How can marketers ensure that their marketing communication is ethical, transparent, and in compliance with industry standards and regulations?What are the goals of the Federal Trade Commission? List the way in which the FTC affects marketing activities. Do you think that a single regulatory agency should have such broad jurisdiction over so many marketing practices? why or why not?Ethics despite best efforts to ensure product safety,products that pose a danger to consumers sometimesreach the marketplace. At what point should marketers release information about a product’s safety to the public? how should marketers be held accountable if their product harms a consumer?
- 13) Compare the two common principles that can be used in guide companies and marketing on issues of ethics and ethics responsibilityConscious Marketing involves which type of ethics that is concerned with distinguishing between right and wrong actions and decisions that come up in a business setting? Select one: Corporate social responsibility Marketing ethics Business ethics Triple bottom lineHow can Airbnb ensure the ethical treatment of consumers?
- Prior to participating in this unit’s discussion: please read Principles of Marketing e-text: Chapter 1: Available at: http://open.lib.umn.edu/principlesmarketing/ , then, summarize the main points. Express how they relate to a situation you encountered. distinguish among needs, wants, demand, consumers, and the marketing principles. How does marketing occur and cite at least one example of marketing in real life and everyday situations?Some critics of marketing have suggested that market segmentation and target marketing lead to an unnecessary proliferation of product choices that wastes valuable resources. These critics suggest that if marketers didn’t create so many different product choices, there would be more resources to feed the hungry and house the homeless and provide for the needs of people around the globe. Are the results of segmentation and target marketing harmful or beneficial to society as a whole? Should firms be concerned about these criticisms? Why or why not?Many consumers are wary about how their personal information (e.g., collected online via surveys, social media) might be used and whether it might be sold to third parties for marketing or other purposes. Online fraud and database breaches by hackers are also examples of ethical and legal issues that have arisen due to the explosion of consumers’ Internet usage in recent years. Recently a lot of healthcare providers have been involved in data breaches - I have received several emails stating my personal information has been attached to a data breach. How should policymakers address the issue? What barriers might they face?