Q: How the brand equity of Apple company is build up?
A: Brand equity is the social value of the brand that a company gains over a period of time.
Q: Marketing question: What are some of the approaches of positioning products and services ?
A: Concept Introduction Positioning is the process of creating a company's product or service and brand…
Q: Q7 Developing brand loyalty among customers is a key objective of many marketing organisations…
A: Brand loyalty represents the repeated buying habits of the consumers even when other competitive…
Q: QUESTION 7 List only the steps in the business buying decision process. For the toolbar, press…
A: Business buying decision process is a process by which any person determines what he wants, what are…
Q: Public relations is all about_____________________________. Select one: a. image and goals b. sales…
A: Correct option: D Explanation: Public relations in an organisation/company is defined as a basic…
Q: Your company suffered from loss, and decided to cut jobs extensively to reduce costs, upper-level…
A: Deсisiоn mаking is the рrосess оf mаking сhоiсes by identifying а deсisiоn, gаthering…
Q: QUESTION TWO (a) Define the following terms, Brand identity, Brand equity, and Brand management…
A: Brand Identity The marketing perception of introducing a product to the public is known as brand…
Q: Q1. Based on the above case situation, develop a conceptual framework for the research study to be…
A: Market research is very important part of any marketing strategy. The marketers and managers first…
Q: How do warranties help companies reach customer satisfaction?
A: Warranty refers to the acceptance of obligation of sellers to repair or replace the product if…
Q: What are the Key Decision areas in Sales Management?
A: Before knowing the Key Decision areas in Sales Management we should know about the sales management.…
Q: From the Learning Activity titled “Privacy Protection,” (please see the attached notes) identify two…
A: INTRODUCTION: Business ethics are the rules or standards that guide businesses in their conduct with…
Q: Explain product report?
A: A Product Activity Report is a document that highlights current products and inventory, as well as…
Q: Which message formula/s you would use to promote the following Brands? Justify your answer . …
A: Marketing is to exchange value with the customers. It helps the brand to bring in the customers.…
Q: Question# 2: Find three ads (print or TVC’s) bearing Product-specific segmentation
A: Product-specific segmentation is based on the benefits a customer seeks while buying a product.…
Q: Samsung had to determine whether it should develop its own version of the l-phone after seeing the…
A: As Samsung did not have a similar product at the time, developing their own version of i-phone is an…
Q: Select coffee product and provide details of the company name, its marketing mix, segmentation,…
A: A marketing mix is a method or framework used by marketers to make the right choices in various…
Q: QUESTION 19 Part of the marketing management process includes planning, evaluating and controlling…
A: Introduction : Marketing Management process refers to the identification of customers needs, or…
Q: Question 4: Give your understanding of a good research design. Is single research design suitable in…
A: Research is a process of studying on any subject to analyze something already discovered or to…
Q: Question 1 Interpreting the reasons for studying consumer behaviour has different implications.…
A: In the toy industry's competitive climate, the only way to remain is to provide more customer value…
Q: a) Why are more and more firms using non-financial control measures in addition to the traditional…
A: There are various traditional financial measures that an organization has to carry out for it's…
Q: Stage Buyer Behavior in this Stage Need Recognition: When does someone determine when it is time to…
A: The buyer buying behavior may appear mysterious, yet when making a purchase, all consumers go…
Q: Use the Multi-attribute model to perform comparison on different attributes of the product against…
A: Introduction: The term Market refers to an exchange of goods and services between the buyer and the…
Q: Discuss and Implement the Customer Value-Driven Marketing Strategy. Apply each concept with 3…
A: Customer Value-Driven Marketing Strategy: The Customer Value-Driven Marketing Strategy means the…
Q: HUAWEI P30 PRO. A SURVEY ON USERS PREFERENCE BASED ON SMARTPHONES SPECIFICATIONS AND THE RATIONALE…
A: Huawei is a Chinese international technology company located in Shenzhen, China. Huawei makes…
Q: Q8. The customer-driven marketing strategy involves four steps: market segmentation, market…
A: "Since you have asked multiple questions, we solve the first question for you. If you want any…
Q: The first step in the consumer decision making process is to: Recognize a need or desire to be…
A: The decision-making process can be defined as the process in which a manager or a person in general…
Q: Sally and Sam have recently purchased from the Edgars Red Hanger sale. However, both had encountered…
A: Disclaimer: Since you have asked multiple question, we will solve the first question for you. If you…
Q: QUESTION 2 According to the "Flower of Service" graph shown below, discuss the managerial…
A: Flower of service: It defines the supplementary services to add to the core product or service…
Q: How would you measure consumer problemsamong the following?
A: Problem Recognition can be defined as any issue that can rise with the use of the products to the…
Q: 7. How can we know what is the range for 95% orders on an online store within a month? 8. How can a…
A: SPSS is a statistical software by IBM. It is highly relaible and suitable product for almost all…
Q: Based on the scenario presented develop research Questionnaire for data collection based on Likert…
A: Likert-type scales are valuable when you are estimating inactive develops - that is, qualities of…
Q: brand originated from the word branding
A: The details of of origin of the word brand is discussed as follows-
Q: Q5. Assume you have joined a company as a sales manager for Laptop Sales & services. This company…
A: Compensation is a monetary or nonmonetary reward that is given to the company employees in exchange…
Q: WHAT is the major problem facing the Crescent Pure in this case? e.g., The major problem (or…
A: Disclaimer: "Since you have asked multiple questions, we will solve the first question for you. If…
Q: r improve quality?
A: You may utilize technology in a variety of ways to save expenses and, ideally, expand your customer…
Q: as a marketing/ sales person. What brand of car its features will you recommend to a customer…
A: A market is a place where different buyers and sellers meet and interact with each other and…
Q: Q 2. How is brand equity built, measured and managed?
A: A Brand is a name, symbol, design, logo or a combination of all which represents the company. It is…
Q: Define the marketing information system and discuss its parts.
A: Marketing information system: Marketing information refers to a management system in which the…
Q: Question 10 In Adidas Shop there where so many employees who they are wearing the adidas shows and…
A: When the customers are able to recognise the brand and its quality then customers will make…
Q: QUESTION FOUR 4.1 Explain how an organisation evaluates and selects target markets.
A: Since you have posted multiple questions, we will solve the first question for you as per our…
Q: Name the part of brand which can't be spoken but can be recognized. Question 17 options:…
A: A branding is done to a product to make it unique in the market and helps to differentiate a product…
Q: Explain the benefits and challenges of CRM. Customer relationship management?
A: CRM-Customer relationship management It is the art of managing the company's relationship with the…
Q: Imagine you are going to open a grocery shop at your area. Develop a detail marketing strategy for…
A: Grocery store mostly provide household goods to their local areas. Marketing strategy for grocery…
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A: Several things need to be kept into consideration to make a business successful. For a business…
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Q: Q 7. “With the advent of various social media platforms and ever increasing number of internet…
A: Marketing is an activity that the firm takes up to make customers. For this, marketing strategies…
Q: Q.2 SCENARIO List 01: Factors that may contribute to the building of strong brand equity:…
A: Brand equity makes one brand more ideal than another competitive brand. Whereas suppositions…
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A: Five stages control the new item improvement measure for independent ventures: thought age,…
Q: Q4: Diagrammatically explain the stages of new product development. Which of these can be associated…
A: New product development is bringing a new product into the market with all the components that an…
Q-02 How do marketers of watches use marketing and advertising to reinforce consumers to buy them? Give specific examples
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- Mention at least 5 specif points from this article ?Describe how two different observational techniques could be used by a brand manager to better understand consumer responses to a new soft drink product. Your answer can focus on any element(s) of the marketing mix.How does CRM contribute to building long-term customer loyalty and brand advocacy?
- QUESTION 2 (a) What brand personality? (b) Why marketers need to understand customers personality?Research segmentation, target markets, brand positioning and development, products and services. Perception positioning maps are used to show consumer perceptions of brands in a product category. Search the internet for guides to creating perceptual positioning maps. Choose a category of a product of your choice. Prepare your own map with your brand perceptions in your product category. How do you think the brand that you perceived as the least favorable could be improved? Write an essay summarizing the results of your research.assume you are the marketer of the product and want to convey the ways aiken moisturizer differs from competing products in the marketplace. create a differentiation strategy to promote aiken moisturizer and create a competitive advantage
- What is meant by purchase involvement? How doesit differ from product involvement?4. The qualitative research that marketers use when consumers are asked what comes to mind when they think of a particular brand is: Ethnographic method Projective techniques Free association 8. Which product will most likely to sell through a customized marketing program? Chocolate bar digital camera heart pacemaker.Make up three different situations in which Brand Loyalty would be an independent variable, a mediating variable, and a moderating variable.