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How can keyword sentiment analysis be used to assess the overall sentiment surrounding a brand or product in online discussions?
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- How can sentiment analysis of user-generated content related to specific keywords be leveraged to refine marketing strategies and improve customer engagement?Please refer to the article ‘Taking the Measure of Mood’. The author is nudging marketers towards the view that marketing analytics is constrained in its scope and do not often create the whole picture of the consumer. Do you agree/disagree with the author? Justify your position.Write short description for each Strategic Marketing Process Situational analysisGoal settingMarketing programMarketing planImplementation phaseResults Control phase
- Skin care and anti-ageing products target the fear of growing old – They could locate new fears – Dry Skin, Age Spots, Uneven skin tones, Appearance of skin. This is an example of: O Humor appeal O Fear appeal Rationality appeal O Emotions appealThe goal of market research is to assess how changing elements of the marketing mix affects to: Group of answer choices a. consumer demand and expectation b. consumer lifestyle c. consumer buying behavior d. consumer needs and wantsHow can marketers utilize opinion leaders?
- Marketing stimuli are the main determinants of a consumer's preferences and attitudes Select one: a False O b. Truecan you discuss how marketers could use opinion leaders in prompting a decision?Adopting a pet from a shelter Picking a movie to watch on a Friday Buying lunch at the student union Buying athletic shoes Renting an apartment Describe how this model would work in their hotel selection. What kind of marketing messages would work well to reach customers using this model? Why? Would you use an affective, attitude-based, or attribute-based decision approach (or a combination) with the following? Most weekday guests use a conjunctive model in choosing their hotels. Why? Most weekend guests use a lexicographic model in choosing their hotels.
- What is false about the consumer decision process? A Problem recognition stage can include needs and opportunities as well The funnel stages interest and desire could include information search O Action stage of the funnel relate to the purchase and post-purchase stages of consumer decision process. O All are true. None are false.ESSAY writing. Provide your answers and make at least four statements in a phrase to obtain 10 points and highlight your main points, and provide solution for computation In market segmentation we have bases in consumer markets, from there choose one and discuss it?Why is it difficult to place a product in a consumer’s evoked set after the person has already rejected that product? What strategies might a marketer use to accomplish this goal?