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- What is Customer Relationship Management (CRM), and why is it essential for businesses?There are six influences on consumer behavior as follows: Information processing, Motivation, Beliefs and attitudes, Personality, Lifestyle and Life-cycle & age. Apply these six influences on yourself on a product or service of your choice that you wish to purchase. Start by briefly explaining the product/service.What is a buyer persona and how can it be used to better understand the needs and preferences of a target market?
- How are traditional ideals passed on today? What role do values play in customer decision-making when it comes to goods and services?explain the process of managing unhappy customers ?How can marketing research determine if consumers will buy a product they have never seen, and never thought about, before?