Honda Motor Company is considering offering a $2,000 rebate on its minivan, lowering the vehicle's price from $31,000 to $29,000. The marketing group estimates that this rebate will increase sales over the next year from 38,100 to 56,200 vehicles. Suppose Honda's profit margin with the rebate is $6,340 per vehicle. If the change in sales is the only consequence of this decision, what are its costs and benefits? Is it a good idea? Hint: View this question in terms of incremental profits. The cost of the rebate will be $ million. (Round to one decimal place.)

Honda Motor Company is considering offering a $2,000 rebate on its minivan, lowering the vehicle's price from $31,000 to $29,000. The marketing group estimates that this rebate will increase sales over the next year from 38,100 to 56,200 vehicles. Suppose Honda's profit margin with the rebate is $6,340 per vehicle. If the change in sales is the only consequence of this decision, what are its costs and benefits? Is it a good idea? Hint: View this question in terms of incremental profits. The cost of the rebate will be $ million. (Round to one decimal place.)

Essentials Of Investments

11th Edition

ISBN:9781260013924

Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.

Publisher:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.

Chapter1: Investments: Background And Issues

Section: Chapter Questions

Problem 1PS

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Honda Motor Company is considering offering a $1,800 rebate on its minivan, lowering the vehicle's price from $31,000 to $29,200. The marketing group estimates that this rebate will increase sales over the next year from 41,000 to 55,200 vehicles. Suppose Honda's profit margin with the rebate is $5,380 per vehicle. If the change in sales is the only consequence of this decision, what are its costs and benefits? Is it a good idea? Hint: View this question in terms of incremental profits. The cost of the rebate will be $ million. (Round to one decimal place.) The benefit of the rebate will be $ million. (Round to one decimal place.) Is it a good idea? (Select from the drop-down menu.) Offering the rebate V look attractive.
Honda Motor Company is considering offering a $2,100 rebate on its minivan, lowering the vehicle's price from $29,700 to $27,600. The marketing group estimates that this rebate will increase sales over the next year from 42,000 to 55,400 vehicles. Suppose Honda's profit margin with the rebate is $6,600 per vehicle. If the change in sales is the only consequence of this decision, what are its costs and benefits? Is it a good idea? Hint: View this question in terms of incremental profits.
1. Honda Motor Company is considering offering a $1,900 rebate on its minivan, lowering the vehicle's price from $30,100 to $28,200. The marketing group estimates that this rebate will increase sales over the next year from 39,000 to 53,800 vehicles. Suppose Honda's profit margin with the rebate is $5,470 per vehicle. If the change in sales is the only consequence of this decision, what are its costs and benefits? Is it a good idea? Hint: View this question in terms of incremental profits. The cost of the rebate will be $ million. (Round to one decimal place.) million. (Round to one decimal place.) The benefit of the rebate will be $ Is it a good idea? (Select from the drop-down menu.) Offering the rebate (1) (1) does not does look attractive.
Honda Motor Company is considering offering a $1,000 rebate on its minivan, lowering the vehicle's price from $31,000 to $30,000. The marketing group estimates that this rebate will increase sales over the next year from 25,000 to 29,000 vehicles. Suppose Honda's profit margin with the rebels is 15.000 per vetide What will be the benefit of the rebate? A. $24 million B. $25 million OC. $5 million OD. $20 million
Ford Motor Company is considering launching a new line of hybrid diesel-electric SUVS. The heavy advertising expenses associated with the new SUV launch would generate operating losses of $30 million next year. Without the new SUV, Ford expects to earn pretax income of $90 million from operations next year. Ford pays a 20% tax-rate on its pretax income. The amount that Ford Motor Company owes in taxes next year with the launch of the new SUV is closest to: O A. $18.0 million O B. $24.0 million O C. $6.0 million O D. $12.0 million
The garden supply company is also considering taking out a loan and buying a small truck to save costs on deliveries. The truck costs $60000 and is expected to earn end of year after tax net cash inflows of $11000, $17000, $20000 and $20000 for the next four years before it wears out sufficiently to be unreliable and must be sold for an estimated $18000 (after tax). a) Calculate the NPV of the truck if the interest rate on the loan is 4.0% pa. Year Transactions Cost flow PV Factor at 4% Discounted cash flows 0 Cost (60,000) 1 (60,000) 1 After-tax net cash inflows 11,000 0.9615 10,577 2 After-tax net cash inflows 17,000 0.9246 15,718 3 After-tax net cash inflows 20,000 0.8890 17,780 4 After-tax net cash inflows 20,000 0.8548 17,096 4 Realizable value after tax 18,000 0.8548 15,386…
The garden supply company is also considering taking out a loan and buying a small truck to save costs on deliveries. The truck costs $60000 and is expected to earn end of year after tax net cash inflows of $11000, $17000, $20000 and $20000 for the next four years before it wears out sufficiently to be unreliable and must be sold for an estimated $18000 (after tax). a) Calculate the NPV of the truck if the interest rate on the loan is 4.0% pa. b) Calculate the NPV of the truck if the interest rate on the loan is 10.7% pa. c) Advise management of your recommendation regarding purchase of the truck based on your NPV calculations. d) Calculate the accounting rate of return on the truck investment. e) What additional advice would you give management if the required payback period was three years?
Hyperion, Inc. currently sells its latest high-speed color printer, the Hyper 500, for $350. It plans to lower the price to $300 next year. Its cost of goods sold for the Hyper 500 is $200 per unit, and thi year's sales are expected to be 20,000 units.a) Suppose that if Hyperion drops the price to $300 immediatley, it can increase this year's sales by 25% to 25,000 units. What would be the incremental impact on this eyar's EBIT of such a price drop?b) Suppose that for each printer sold, Hyperion expects additional sales of $75 per year on ink cartridges for the next years, and Hyperion has a gross profit margin of 70% on ink cartridges. What is the incremntal impact on EBIT for the next three years of a priced drop this year?
A company is trying to decide whether to buy a new delivery truck to replace their old one. The old truck originally cost $32,000. The new truck will cost $45,000. If they buy the new truck, they will sell the old truck to a used truck dealer for $4,000. Based on the information given, what is the immediate total incremental cost or benefit of buying the new truck? (Indicate a net benefit as a positive number and a net cost as a negative number.)
APQ Company currently sells a piece of equipment for $150 per unit. It plans on lowering the price of the unit to $119 per unit. The cost of goods for each unit is consistent each year, at $52 per unit. The company expects to sell 100,000 units in the current year. Suppose that if APQ drops the price on the equipment immediately, it can increase sales over the next year by 30% to 130,000 units. Will this price decrease have a positive or negative impact on the company's EBIT? What will be the dollar value of the incremental impact of this price drop on the firm's EBIT? Will this have a positive or negative impact on the EBIT for the company? What will the dollar value of the incremental impact of the price drop be for the company? (Enter a negative for a loss, positive for a gain; round your answer to the nearest whole dollar.)
MaBak Inc. is considering buying a robotic assembly machine that will bring in an extra $28,000 per year in profit (after deducting costs for electricity, maintenance, etc.). The machine will last for 8 years; however, it will not have any resale value. MaBak Inc. has not priced robotic machines. Calculate the maximum price MaBak Inc. should pay if they want to earn an 10% return on any money invested in the company. Which table will you use for the above calculation? Number of periods? Interest Rate? Factor? What is the maximum price?
The garden supply company is also considering taking out a loan and buying a small truck to save costs on deliveries. The truck costs $60,000 and is expected to earn end of year after tax net cash inflows of $10000, $15000, $20000 and $20000 for the next four years before it wears out sufficiently to be unreliable and must be sold for an estimated $10000 (after tax). Required Calculate the NPV of the truck if the interest rate on the loan is 5% pa. Calculate the NPV of the truck if the interest rate on the loan is 10% pa. Advise management of your recommendation regarding purchase of the truck based on your NPV calculations. Calculate the accounting rate of return on the truck investment e. What additional advice would you give management if the required payback period was three years? Please…

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