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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Please do not give solution in image format thanku 1) Define and explain the concept of corporate social responsibility (CSR) and sustainability. a) What are the key principles and objectives of CSR and sustainability? b) How do CSR and sustainability contribute to long-term business success Explain by giving real world examples
A. Markets and Welfare IN THE NEWS How Ticket Resellers Help Allocate Scarce Resources modern twist on a practice that has long been registered as a broker from buying and selling demonized by the public and legislators. Scalping certainly results in some con- sumers paying higher prices than they other- wise wuuld. Bul inu exchange for high prices, them most highly. If someone decides at the consumers can get the tickets they want, when last minute to attend a play, a concert or a they want them, without waiting in line or com- game, they can find tickets at some price. peting to be among the first to buy them online Without scalpers, some people who value the at a given time. Opponents mistakenly con- event highly would be unable to buy tickets for clude that high prices are the fault of scalpers, seats of the quality they desire. when in fact prices are high because of a large Is ticket reselling a scourge ora way to make markets more efficient? tickets for a profit. Scalping…
Q. What led you to chose a speci- fic business you are working on as part of your business plan? (Your answer should not exceed 15 lines)
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Please do not give solution in image formate thanku QUESTION ONE It was recognised early in the development of life assurance that the health and occupation of proposed for life assurance were relevant, in that unhealthy life and dangerous jobs brought a greater than average risk to the life fund. Required: (a) Describe the structure of life market and types of intermediaries involved. (b) Outline Five (05) types of life products and their distinct features. (c) Briefly explain how the principal of utmost good faith and proximate cause apply to life assurance policies.
Personal Selling (Company Background) 1. What is the role of personal selling in a maunfacturing & distribution company
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Safari File Edit View History Bookmarks Window Help < 0 saintpaul.learn.minnstate.edu M Interest Profiler | Minnesota State CAREERwise (1830) SULDAAN SEERAR | VLOG & KAFTAN | - YouTube DB #3 - Postpurchase Outcomes V Available on Jun 4, 2022 7:00 AM. Submission restricted before availability starts. Available until Jun 19, 2022 11:59 PM. S Subscribe On page 124 of your text, there is discussion around postpurchase outcomes. Exhibit 6.3 shows customer satisfaction, customer loyalty, and postpurchase cognitive dissonance as the outcomes. For a business, understanding consumer behavior, which of these three do you feel is the most important to cater to from a company perspective? This could be for either a service or product based company. Is one of the three more important, or are all three parts of a triangle that needs to be in balance. Let me know your thoughts. Please have your original posting in by the Thursday of the week (6.16) and your responses in place by Sunday (6.19). Your…

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