Explain why the concept of competitive advantage is central to the study of strategic     management. Compare and contrast vision statements with mission statements. Describe why a mission statement is so important in the strategic-management process.

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter9: The Strategic Management Process: Achieving And Sustaining Competitive Advantage
Section: Chapter Questions
Problem 1CRQ: What does a mission statement explain about a firm that a vision statement does not?
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Explain why the concept of competitive advantage is central to the study of strategic
    management.

Compare and contrast vision statements with mission statements. Describe why a mission statement is so important in the strategic-management process.

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