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Explain the 'good' and 'bad' marketing communication strategy of Mcdonald's. Select examples and justify your opinions.
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- Describe any TWO (2) activities undertaken by a company that they would consider to be marketing activities. Identify what marketing activities you consider them to be? Explain in your own words what is the company that is undertaking the activities trying to do. What do you think is their objective(s)? Maximum word count is 1000 Who are the activities or messages targeted to? Based on your reading of the course material, what marketing principles do these activities demonstrate? Do you consider the activities or messages to be effective? Why or why not?Describe any TWO (2) activities undertaken by a company that they would consider to be marketing activities. You are to describe the marketing activities that you encountered/ experienced or observed. Identify what marketing activities you consider them to be? Explain what is the company that is undertaking the activities trying to do. What do you think is their objective(s)? Who are the activities or messages targeted to? What marketing principles do these activities demonstrate? Do you consider the activities or messages to be effective? Why or why not?Marketers of groceries’ retail stores are advancing in the use of Omni-channels and applying several manipulation techniques in the use of sensory marketing and neuroscience. Based on your own choice, select one of your favorite groceries to analyze the following while citing examples about this store:1- The main projective techniques it may use to understand how it can affect the customers through the use of neuroscience with both clear and subliminal messages 2- The use of the experiential marketing mix and multiple strategies to develop customer experience at this store . Cite any references you used both in text and at the end of your assessment in Harvard style referencing.
- Create a real-time marketing campaign for a product or service of your choice to create customer engagement using online, mobile, and social media. How would you measure the success of your campaign? (Suggest and critically discuss a model that helps managers to decide to adopt an offensive or defensive marketing route. Support your answer with examples.Think about some products where the customer and consumer are two different entities. Now if these products fall in different levels of consumer decision making, how would you undertake your integrated marketing communication efforts? Explain. Use examples if relevant.
- Why traditional marketing messages were top-down?Many market researchers have their favorite research approaches or techniques, though different researchers often have different preferences. Some researchers maintain that the only way to really learn about consumers or brands is through in-depth, qualitative research. Others contend that the only legitimate and defensible form of marketing research uses quantitative measures. Take a position: The best marketing research is quantitative in nature versus the best marketing research is qualitative in nature.According to Kotler (2008), "Marketing management is 'the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value". Do you agree with Kotler's definition? Please support your position.
- The assignment is: pick an ad of your choice and tell me how marketers in this ad: segment, target, differentiate and position the product or service advertised.Marketers of groceries’ retail stores are advancing in the use of Omni-channels and applyingseveral manipulation techniques in the use of sensory marketing and neuroscience.Based on your own choice, select one of your favorite groceries to analyze the followingwhile citing examples about this store:1- The main projective techniques it may use to understand how it can affect thecustomers through the use of neuroscience with both clear and subliminal messages2- The use of the experiential marketing mix and multiple strategies to develop customerexperience at this storeWhat is Business-to-business ( B to-B) online marketing?