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- Provide a justified evaluation of how different factors influence hotel decision-making and buying behaviour supported by specific examples.Do you think hotel companies have segmented the market too much and confused customers? Why? Write an eye catching introduction, body, and conclusion.Evaluate the marketing mixes of MK Restaurant. Suggest three recommendation for improving the marketing mixes.
- Find words which mean the following. 1 a company's sales expressed as a percentage of the total market 2 short-term tactics designed to stimulate stronger sales of a product 3 the situation in which there is only one seller of a product 4 companies offering similar goods or services to the same set of customers 5 a short and easily memorized phrase used in advertising 6 the division of a market into submarkets according to the needs or buying habits of different groups of potential customers 7 a small and specific market segment 8 a factor which makes you superior to competitors in a certain respect 9 a business's total sales revenue 10 a period during which an economy is working below its potential1.5 Correctly describe MARKETING ORIENTATION AND provide an example in the industry of Sport and Leisure.how three and four stars hotels can design a costumer driven marketing strategy and segment the consumer market?