explain complementors?

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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explain complementors?

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Complementors are businesses that offer products and services that complement those of an existing company. They are often used to strengthen a company’s competitive advantage, increase customer loyalty, expand customer bases, and generate additional revenue. Complementors can be a great way for businesses to increase their competitive advantage and revenue by offering additional products and services that customers may not have thought of. In this note, we will discuss how complementors can be used to create competitive advantages, increase customer loyalty, expand customer bases, and generate additional revenue.

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