Do you shop differently then you used to a year ago or five years ago before the pandemic and during the pandemic? What have been some of your biggest influencing factors? What has been a dramatic shift for you in retail?

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Q: Why copying a signature brand design bad?

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Q: What is meant by the phrase "operation call"?

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Q: Social media offers several advantages for socialising.

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Q: Describe the Marketing Concept as it is defined in this course including the 4Ps of the marketing…

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Q: Specifically, what four technologies make e-commerce possible?

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Perception in Marketing

In marketing, perception is referred to as the meaningful information, awareness, impressions, and opinions that the consumers have for the products, services, reputation, and values of a firm. In simple terms, perception is the way the firm is viewed and understood by the consumers from the information gathered and available to them.