Diego and Thuy had the same negative experience at a restaurant (slow service and cold food). Diego is willing to try the restaurant again because he went during peak hours when the restaurant was packed, understaffed, and had less control over outcomes. Thuy on the other hand, will not give the restaurant another chance because she went to the restaurant when it was almost empty and found the slow service to be inexcusable. The following theory best explains the difference in dissatisfaction and future post-purchase behavior exhibited by these two customers: Group of answer choices Asymmetric Effect Theory Equity Theory Expectancy Disconfirmation Theory Attribution Theory Contrast Effect Theory

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