Define what is meant by "landed cost." What might be an advantage of offering a single landed cost amount to a customer, rather than splitting the cost out separately; (product cost plus freight cost?)

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section15.1: L.l.bean: Open 24/7, Click Or Brick
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Define what is meant by "landed cost." What might be an advantage of offering a single landed cost amount to a customer, rather than splitting the cost out separately; (product cost plus freight cost?)

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