d. Suppose the network managers meet to coordinate schedules and JVT promises to schedule its big show first. Is this promise credible? What would be the likely outcome?

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter13: best-practice Tactics: Game Theory
Section: Chapter Questions
Problem 9E
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1. JVT and MVC are major television networks competing for viewer ratings in the prime time
slot between 7:00 - 8:00 P.M. and 8:00 - 9:00 P.M. slots on a given weeknight. Each has two
shows to fill this time period and is juggling its lineup. Each can choose to put its “bigger"
show first or to place it second in the 8:00 - 9:00 P.M. slot. The combination of decisions leads
to the following “ratings points" results:
MVC
First slot
Second slot
First slot
20, 20
18, 18
JVT
Second slot
15, 15
30, 10
Transcribed Image Text:1. JVT and MVC are major television networks competing for viewer ratings in the prime time slot between 7:00 - 8:00 P.M. and 8:00 - 9:00 P.M. slots on a given weeknight. Each has two shows to fill this time period and is juggling its lineup. Each can choose to put its “bigger" show first or to place it second in the 8:00 - 9:00 P.M. slot. The combination of decisions leads to the following “ratings points" results: MVC First slot Second slot First slot 20, 20 18, 18 JVT Second slot 15, 15 30, 10
d. Suppose the network managers meet to coordinate schedules and JVT promises to schedule
its big show first. Is this promise credible? What would be the likely outcome?
Transcribed Image Text:d. Suppose the network managers meet to coordinate schedules and JVT promises to schedule its big show first. Is this promise credible? What would be the likely outcome?
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