crowdsourcing as a way for customers to help solve each other’s problems. How might companies harness the power of crowdsourcing to combat instances of viral negative WOM? (How Social Media Nearly Brought Down United Airlines - Mothersbaugh & Hawkins, 2015 – P.259
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Several companies are using crowdsourcing as a way for customers to help solve each other’s problems. How might companies harness the power of crowdsourcing to combat instances of viral negative WOM?
(How Social Media Nearly Brought Down United Airlines -
Mothersbaugh & Hawkins, 2015 – P.259)
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- Topic: Determing the effect of influencer marketing on E-commerce growth in small businesses. Consult at least five academic resources (preferablypeer-reviewed academic journals) on your research topic. It is very important that the literature isfrom a reputable, academic source. Use Google Scholar to find journalarticles where other researchers report research they have conducted on your general topic.Thus, the sources must relate to, and be relevant to, your topic and research problem. Ensure thatyou structure your literature review in a logical manner and that you reference the relevantmaterial correctly. Also, make sure that you engage with the sources critically and only use what isrelevant to your own study. You will need to demonstrate your ability to synthesise complexinformation into a coherent whole. This synthesis will require critical thinking and academicwriting skills. please include the sites so i may referenceTopic: Determing the effect of influencer marketing on E-commerce growth in small businesses. Identify a suitable theory that is related to your research topic. Ensure that it is a significant andwell-established theory in the field. Fully describe the theory in your own words, based onmultiple, credible sources. Then provide a justification for the relevance of the theory to yourproposed study. The theory must be clearly and consistently related to the research problem in acoherent discussion. Both the explanation of theory and the justification and application of thetheory must be clear and well argued. please may you include the site you have used as i need to reference this informationplease help me with this question TOPIC:The influence of social media on retail consumer behavior. State in a single sentence the main question you seek to answer in your research. This should flowdirectly from the research problem and title. l. The way you word your research question should indicate whether your research is quantitative or qualitative.You may then divide this single question into a maximum of three smaller sub-questions. The sub-questions must relate directly to the main question, staying focused and in scope.
- Topic: Determing the effect of influencer marketing on E-commerce growth in small businesses. - write down a key word that summaries the research field -what needs to be achieved in this field - what are related topics,research areas -what theories may underpin this research Identify a gap within the body of this topic, what else can be researchedFor Further Research (Individual) In this chapter, welearned that firms may use rich media in their messag- es online to create interaction and engagement withconsumers. ·surf• the web and find at least three ex·amples of rich media. Develop a report that describesthe three rich media examples you found, what youbelieve the advertiser was seeking to gain in terms ofinteraction and engagement, and your opinion aboutthe rich media suggestions for use in this ad and howit might be improved.Topic: Determing the effect of influencer marketing on E-commerce growth in small businesses. identify and communicate abstract keywords in your study. Develop specific meaning of each concept in yourown words based on authoritative sources, so that the reader understands what you mean bythese terms. Conceptualisation involves specifying the higher-level constructs (often identifiedfrom your title) and their related concepts. The concepts must be relevant to your researchproblem.
- Facebook Analytics help businesses trace a specific user across all of their browsers and devices when signed on to Facebook. This information leads to targeted online marketing campaigns. Give an example of an experience. Is it worth regulating this industry? What are some potential costs of doing so?In addition to the many benefits of social media marketing, there are risks that businesses must mitigate. What are the risks of posting information on social media, please explain.1.) Explain how HomePro leveraged the eight unique features and characteristics of e-commerce technology business and derived benefits. 2.) Describe the advantages and disadvantages of using social media for business promotion. Give appropriate and relevant examples from the case study given above. 3.) Give an example of a business decision from this case study that was facilitated by using social media to interact with customers resulting in product improvement.
- 3. Relate the difference between preferences and likability to interactions that subsist between consumers of social media, social media companies, and advertisers on social media. Are there any of the interactions: consumer-social media company; consumer-advertiser; or social media company-advertiser, that embed more of likability than preferences? Which of the interactions embed more of preferences than likability? Be specific as to the social media companies that you analyze.Describe the challenges and ethical considerations related to keyword stuffing and black-hat SEO practices. What are the potential consequences for websites that engage in such practices?Explain the concept of social CRM (SCRM) and its significance in the age of social media. How can businesses leverage SCRM to enhance customer engagement and loyalty?