Crispy Krepe Doughnuts Mission evaluations statement: Consumers (1) are our lifeblood, the center of the doughnut (2). There is no substitute for quality in our service to consumers. Impeccable presentation (4) is critical wherever Krispy Kreme is sold (3). We must produce a collaborative team effort that is unexcelled (5). We must cast the best possible image in all that we do (6). We must never settle (7) for “second best;” we deliver on our commitments (8). We must coach our team (9) to ever-better results.  Please read and evaluate the mission statement above is the mission statement is fully occupied with this 9 components or not and if the placing number components not correct, incase wrong please indicate with reason and please use own sentences and not take from existing. Here is the 9 components refer those and make analysis:  1.Customers: Who are the firms’ customers? 2. Product or services: What are the firms’ products and services? 3. Markets: Geographically, where does the firm compete? 4. Technology – Is the firm technologically current? 5. Concern for survival, growth and profitability? – Is the firm/company committed to growth and financial soundness? 6. Philosophy – What is the basic values, belief, values, aspirations and ethical priorities? 7. Self concept – What is the firm’s distinctive competence or major competitive advantage? 8. Public image - is the firm responsive to social, community and environmental concerns? 9.employees - are employees a valuable asset of the firm?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Crispy Krepe Doughnuts Mission evaluations statement:

Consumers (1) are our lifeblood, the center of the doughnut (2). There is no substitute for quality in our service to consumers. Impeccable presentation (4) is critical wherever Krispy Kreme is sold (3). We must produce a collaborative team effort that is unexcelled (5). We must cast the best possible image in all that we do (6). We must never settle (7) for “second best;” we deliver on our commitments (8). We must coach our team (9) to ever-better results. 

Please read and evaluate the mission statement above is the mission statement is fully occupied with this 9 components or not and if the placing number components not correct, incase wrong please indicate with reason and please use own sentences and not take from existing. Here is the 9 components refer those and make analysis: 

1.Customers: Who are the firms’ customers?
2. Product or services: What are the firms’ products and services?
3. Markets: Geographically, where does the firm compete?
4. Technology – Is the firm technologically current?
5. Concern for survival, growth and profitability? – Is the firm/company committed to growth and financial soundness?
6. Philosophy – What is the basic values, belief, values, aspirations and ethical priorities?
7. Self concept – What is the firm’s distinctive competence or major competitive advantage?
8. Public image - is the firm responsive to social, community and environmental concerns?
9.employees - are employees a valuable asset of the firm?

 

 

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