Cordova Research group spent more than 30 years conducting pure and applied research for a variety of external customers. With the reduction, however, in R&D funding, Cordova decided that the survival of the firm would be based upon becoming a manufacturing firm as well as performing R&D. the R&D culture was close to informal project management with the majority of the personnel holding advanced degrees in technical disciplines. To enter the manufacturing arena would require hiring hundreds of new employees, mostly non-degree holders. What strategic problems must be solved?
Cordova Research group spent more than 30 years conducting pure and applied research for a variety of external customers. With the reduction, however, in R&D funding, Cordova decided that the survival of the firm would be based upon becoming a manufacturing firm as well as performing R&D. the R&D culture was close to informal project management with the majority of the personnel holding advanced degrees in technical disciplines. To enter the manufacturing arena would require hiring hundreds of new employees, mostly non-degree holders. What strategic problems must be solved?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Cordova Research group spent more than 30 years conducting pure and applied research for a variety of external customers. With the reduction, however, in R&D funding, Cordova decided that the survival of the firm would be based upon becoming a manufacturing firm as well as performing R&D. the R&D culture was close to informal project management with the majority of the personnel holding advanced degrees in technical disciplines. To enter the manufacturing arena would require hiring hundreds of new employees, mostly non-degree holders. What strategic problems must be solved?
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