Classify each of the cost items ​(​a-h​) into one of the business functions of the value chain.   Cost Item Value Chain Business Function a. Utility costs for the plant assembling the Latitude computer line of products     b. Distribution costs for shipping the Latitude line of products to a retail chain   c. Payment to David Newbury Designs for design of the XPS 2-in-1 laptop   d. Salary of computer scientist working on the next generation of servers   e. Cost of Dell employees' visit to a major customer to demonstrate Dell's     ability to interconnect with other computers   f. Purchase of competitors' products for testing against potential Dell     products   g. Payment to business magazine for running Dell advertisements   h. Cost of cartridges purchased from outside supplier to be used with Dell     printers

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
Section: Chapter Questions
Problem 6DRQ
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Requirement
Classify each of the cost items
​(​a-h​)
into one of the business functions of the value chain.
 
Cost Item
Value Chain Business Function
a.
Utility costs for the plant assembling the Latitude computer line of products
 
 
b.
Distribution costs for shipping the Latitude line of products to a retail chain
 
c.
Payment to David Newbury Designs for design of the XPS 2-in-1 laptop
 
d.
Salary of computer scientist working on the next generation of servers
 
e.
Cost of Dell employees' visit to a major customer to demonstrate Dell's
 
 
ability to interconnect with other computers
 
f.
Purchase of competitors' products for testing against potential Dell
 
 
products
 
g.
Payment to business magazine for running Dell advertisements
 
h.
Cost of cartridges purchased from outside supplier to be used with Dell
 
 
printers
 
 
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