Case Study: An analysis of raw materials used in the production of the coconut-based yogurt shows milk protein in the coconut powder used as the base for the yogurt. Further investigation of the coconut powder shows that while the brand is the same, the packaging is slightly different. This deviation was identified at receipt however it was not considered significant as the powder had come from the same ingredient supplier, a trading house. Follow-up with the trading house established that increased demand meant they had to source a larger supply of coconut powder, and their international merchant had provided a similar but not identical powder. The trading house had not confirmed the allergen status of the replacement powder nor had they notified Company Y or provided an updated Product information form. Five weeks after initiating major changes to cleaning and verification activities, Company Y again finds milk protein in their coconut-yogurt products and processing stops. Site records and the verification program are reviewed, and records of visual checks, cleaning, monitoring, and control processes show no apparent cause for the detections. Discussions with the trading house and their international supplier identified that the supplier provides two forms of coconut powder, one dairy free and the other containing sodium caseinate as an emulsifier. The trading house advised that they had not considered this an issue as the second powder was less expensive and the company producing the yogurt was known to be a dairy-based facility. The company changed suppliers, requested certificates of analysis for milk from the new supplier for each batch of coconut powder, initiated a vigorous Product information form review program to ensure there were no other unidentified risks, reviewed their ingredient receipting protocol, updated the training of all staff, and continued its positive release program for the coconut yogurt. Questions to Answer: 1) What went out of control in this case study? 2) If you are the Quality Manager & Food safety team leader, what are the corrective actions you will take ?

Case Study: An analysis of raw materials used in the production of the coconut-based yogurt shows milk protein in the coconut powder used as the base for the yogurt. Further investigation of the coconut powder shows that while the brand is the same, the packaging is slightly different. This deviation was identified at receipt however it was not considered significant as the powder had come from the same ingredient supplier, a trading house. Follow-up with the trading house established that increased demand meant they had to source a larger supply of coconut powder, and their international merchant had provided a similar but not identical powder. The trading house had not confirmed the allergen status of the replacement powder nor had they notified Company Y or provided an updated Product information form. Five weeks after initiating major changes to cleaning and verification activities, Company Y again finds milk protein in their coconut-yogurt products and processing stops. Site records and the verification program are reviewed, and records of visual checks, cleaning, monitoring, and control processes show no apparent cause for the detections. Discussions with the trading house and their international supplier identified that the supplier provides two forms of coconut powder, one dairy free and the other containing sodium caseinate as an emulsifier. The trading house advised that they had not considered this an issue as the second powder was less expensive and the company producing the yogurt was known to be a dairy-based facility. The company changed suppliers, requested certificates of analysis for milk from the new supplier for each batch of coconut powder, initiated a vigorous Product information form review program to ensure there were no other unidentified risks, reviewed their ingredient receipting protocol, updated the training of all staff, and continued its positive release program for the coconut yogurt. Questions to Answer: 1) What went out of control in this case study? 2) If you are the Quality Manager & Food safety team leader, what are the corrective actions you will take ?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

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Transcribed Image Text:Case Study : An analysis of raw materials used in the production of the coconut-based yogurt shows milk protein in the coconut powder used as the base for the yogurt. Further investigation of the coconut powder shows that while the brand is the same, the packaging is slightly different. This deviation was identified at receipt however it was not considered significant as the powder had come from the same ingredient supplier, a trading house. Follow-up with the trading house established that increased demand meant they had to source a larger supply of coconut powder, and their international merchant had provided a similar but not identical powder. The trading house had not confirmed the allergen status of the replacement powder nor had they notified Company Y or provided an updated Product information form. Five weeks after initiating major changes to cleaning and verification activities, Company Y again finds milk protein in their coconut-yogurt products and processing stops. Site records and the verification program are reviewed, and records of visual checks, cleaning, monitoring, and control processes show no apparent cause for the detections. Discussions with the trading house and their international supplier identified that the supplier provides two forms of coconut powder, one dairy free and the other containing sodium caseinate as an emulsifier. The trading house advised that they had not considered this an issue as the second powder was less expensive and the company producing the yogurt was known to be a dairy-based facility. The company changed suppliers, requested certificates of analysis for milk from the new supplier for each batch of coconut powder, initiated a vigorous Product information form review program to ensure there were no other unidentified risks, reviewed their ingredient receipting protocol, updated the training of all staff, and continued its positive release program for the coconut yogurt. Questions to Answer: 1) What went out of control in this case study? 2) If you are the Quality Manager & Food safety team leader, what are the corrective actions you will take ?

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