Briefly describe how STR obtains raw property data. Identify the various metrics used by the hotel Industry, both the raw values, the KPIs, and the Percent Changes. Explain how metrics are calculated when it comes to multiple time periods. Compare the differences between how monthly and daily data is treated Identify “hints” that should be remember when working with the various metrics.

Briefly describe how STR obtains raw property data. Identify the various metrics used by the hotel Industry, both the raw values, the KPIs, and the Percent Changes. Explain how metrics are calculated when it comes to multiple time periods. Compare the differences between how monthly and daily data is treated Identify “hints” that should be remember when working with the various metrics.

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter14: Pricing Strategies

Section14.2: Forecasting Demand

Problem 1LO

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