Analyze this Mission Statement of San Beda College Alabang - Graduate School The Graduate School of San Beda College Alabang is committed to advocate for the professional development and lifelong learning, promote the acceptance of a diverse community and devote the efforts and resources to scholarly research among graduate students. 1. Evaluate the Mission Statement based on the list of Components of a Mission Statement. a. Customers - Who are the firm's customers? b. Product or Services - What are the firm's major products or services? c. Markets - Geographically, where doe the firm compete? d. Technology - Is the firm technologically current? e. Concern for survival, growth, and profitability - Is the firm committed to growth and financial soundness? f. Philosophy - What are the basic beliefs, values, aspirations, and ethical priorities of the firm? g. Self -concept - What is the firm's distinctive competence or major competitive advantage? h. Concern for public image - Is the firm responsive to social, community, and environmental concerns? i. Concern for employees - Are employees a valuable asset of the firm? 2. What can be added or omitted to improve the Mission Statement?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
Section: Chapter Questions
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Analyze this Mission Statement of San Beda College Alabang - Graduate School The Graduate School of San Beda College Alabang is committed to advocate for the professional development and lifelong learning, promote the acceptance of a diverse community and devote the efforts and resources to scholarly research among graduate students. 1. Evaluate the Mission Statement based on the list of Components of a Mission Statement. a. Customers - Who are the firm's customers? b. Product or Services - What are the firm's major products or services? c. Markets - Geographically, where doe the firm compete? d. Technology - Is the firm technologically current? e. Concern for survival, growth, and profitability - Is the firm committed to growth and financial soundness? f. Philosophy - What are the basic beliefs, values, aspirations, and ethical priorities of the firm? g. Self -concept - What is the firm's distinctive competence or major competitive advantage? h. Concern for public image - Is the firm responsive to social, community, and environmental concerns? i. Concern for employees - Are employees a valuable asset of the firm? 2. What can be added or omitted to improve the Mission Statement?
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing