Analyze the last service that you acquired, what do you think is/are the factor/s that influenced your desired and predicted service expectations?
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- Apply the Service Gap model to a service of your choice and explain how to reducethe overall customer gap between expected service vs perceived service.2. In what way services generally considered more difficult to market ? Cite one reason or attribute and explain how marketers address the problem.XI. You're planning customer support services for Phonic's new smart phone product. Review what you know about your target market and its needs; also think about what Phonic's competitors are offering. Then respond to these three questions about designing and managing services. I. What support services are buyers of smart phone products likely to want and need? II. How can Phonic manage gaps between perceived service and expected service to satisfy customers? III. What post-sale service arrangements must Phonic make and how would you expect these to affect customer satisfaction? Consider how your service strategy will support Phonic's overall marketing efforts
- SERVQUAL is a multi-dimensional research instrument designed to capture consumer expectations and perceptions of a service along five dimensions that are believed to represent service quality. Explain how the use of the SERVQUAL Model would help OUTsurance better service its customers.Think/envision a certain transaction you experienced (food chain, purchase product, supermarket, dep. store, any experience of service render) Recall the most unforgettable service transaction you experienced. (Funny, disappointing, inspiring, or any unforgettable feedback feeling) Write down your experience (concise). Define Service Marketing from your experience.Explain the relationship between customer service levels and the costs associated with providing those service levels.