Answered: "Amazon.com is one of the largest…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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"Amazon.com is one of the largest retailers in the U.S. – even though it is almost entirely online. Many big brands and big retailers are feeling the heat from Amazon's competitive push into almost every product category. Store closures and bankruptcies in the retail industry have been at or near record highs in the last couple of years. As Amazon gets bigger and bigger, some fear it will gobble up market share and make it difficult for traditional retailers to compete." Imagine that the retail industry has hired you to provide analysis and strategic recommendations for surviving this aggressive competition from Amazon. What are Amazon's advantages over traditional, physical retailers that sell groceries, household goods, electronics, books, etc.? What advantages do these traditional, physical retailers have over Amazon? What are three to five detailed strategic suggestions YOU have for the traditional, physical retailers so they can stop the loss of market share and revenue caused by online retailers like Amazon? The suggestions provided should involve how a retailer could obtain your business over Amazon. Thoroughly explain your suggestions and include references if you research or include any facts in your assignment

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