Adaptation is more costly than standardization because ______

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Adaptation is more costly than standardization because ________.

A) adaptation requires the firm to scale up production without regard to quality.
 
B) standardization holds no market risks.
 
C) adaptation often requires the firm to engage in substantial modifications to product design, manufacturing, pricing, distribution, and communications.
 
D) a firm that chooses adaptation over standardization is likely to lose customers in the long run
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