6. Product is only a 7. The total product concept broadly describes a product as a bundle of attributes, creating value for the customer. 8. A product is anything that could be offered to the customer that might satisfy a desire or a need. 9. The product can be labeled as tangible or intangible. 10. Product experience reflects the overall consumer experience that occurs within the product itself.
6. Product is only a 7. The total product concept broadly describes a product as a bundle of attributes, creating value for the customer. 8. A product is anything that could be offered to the customer that might satisfy a desire or a need. 9. The product can be labeled as tangible or intangible. 10. Product experience reflects the overall consumer experience that occurs within the product itself.
Economics Today and Tomorrow, Student Edition
1st Edition
ISBN:9780078747663
Author:McGraw-Hill
Publisher:McGraw-Hill
Chapter3: Your Role As A Consumer
Section3.3: Consumerism
Problem 5R
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Please answer numbers 7, 8, 9, and 10. No need to explain. Just tell wheter they are TRUE or FALSE
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