4.What distinguishes persuasive advertising from informative advertising? a) Persuasive advertising relies on statistics summarizing customer reviews. b) Persuasive advertising uses facts about the product to convey its excellence. c) Persuasive advertising focuses on emotions and provides few facts about the product. d) Persuasive advertising focuses on brand reputation by frequent reminders of awards won by brand.
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4.What distinguishes persuasive advertising from informative advertising?
a) Persuasive advertising relies on statistics summarizing customer reviews.
b) Persuasive advertising uses facts about the product to convey its excellence.
c) Persuasive advertising focuses on emotions and provides few facts about the product.
d) Persuasive advertising focuses on brand reputation by frequent reminders of awards won by brand.
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- You have to choose between three advertising campaigns outlined by your agency. The first (a) is a soft-sell, honest, straight-information campaign. The second (b) uses sex-loaded emotional appeals and exaggerates the product’s benefits. The third (c) involves a noisy, somewhat irritating commercial that is sure to gain audience attention. Pretests show that the campaigns are effective in the following order: c, b, and a. What would you do?According to the textbook, which of the following statements about advertising is (are) correct? (x) In differentiated product markets that are characterized by advertising, evidence suggests that markets are more efficient in these markets than those that prohibit advertising. (y) Defenders of advertising would argue that advertising conveys useful information to potential consumers about style, design, taste, prices, location and/or existence of new products. (z) Critics of markets that are characterized by firms that sell "brand" name products argue that brand names encourage consumers to pay more for branded products that are not distinguishable from generic products.What Makes a Good Advertisement? It's promotional. It's persuasive. It's part of an overall marketing strategy. It's targeted. It's an investment. It's original. It's creative. It's consistent. Consider some of the following qualities that make for a strong ad: Make 'em laugh. If people come away from your ad laughing, that's a positive association with your company. ... Keep it simple. ... Stay positive. ... Be relatable. ... Conversational. ... Make it memorable. ... Thought-provoking. ... Create an emotional connection. ou'll need to post a video link to your best / favorite advertisement for a product or service. Then, in a short paragraph, explain why you think your advertising example is effective in hitting its mark, using the criteria listed above to substantiate your case. There is no requirement in this discussion for you to post a written reply to your fellow classmates, but do take the time to review the variety of advertisements that have been shared.
- Persuasive advertising is used for new product categories. Select one: O a. True. O b. False.One of the major advantages of publicity is that it: a) is often viewed by consumers as more credible than advertising. b) gives marketers the maximum possible control over the message C) targets the intended audience more accurately than other promotional tools. d) has greater power as compared to other mediums to stimulate an immediate desire to buy the product.One of the major ethical concerns about advertising and marketing is Select one: a. that it not undermine the legitimacy of contracts between buyer and seller. b. that it makes consumer autonomy impossible. c. that it adds to the price of goods. d. that all lies are equally wrong. Note:- Do not provide handwritten solution. Maintain accuracy and quality in your answer. Take care of plagiarism. Answer completely. You will get up vote for sure.
- What is the main limitation of advertising? Select one: a. It is easily copied by other organisations. b. It has limited reach and it is expensive. c. The market-savy public is cynical about the message. d. The difficulty in measuring its effectiveness.What are the problems and pitfalls of allowing the audience/consumer to have input or control over the advertising?Any message can be presented using different execution styles. Select a brand and target audience and design two advertisements, each using a different execution style to deliver the same message to the target audience, but in a different way. Identify the types of execution styles you are using and present your advertisements?
- All of the following are informative advertising objectives, except: Correcting false impressions Communicating customer value Explaining how a product works Creating customer engagementA “V” effect of advertising refers to the positive effect of decrease in advertising spending on sales. How can you explain why there is a V effect?20 years ago, Al Ries and Laura Ries indicated that it has long been a trade secret advertising doesn't really sell - and that PR has more intrinsic credibility. In 2002, they introduced the Book called “The Fall of Advertising and the Rise of PR”. In what ways and to what extent do you think Public Relations can replace Advertising? Answer your question in 300 words and use at least 2 references to support your discussion.