26- Which of these is an example of a company that implements a matrix structure? a. A centralized company with a General Manager who directly supervises all projects b. A new company which has six functional areas c. A small company with 3 managers for different functions d. A company with 5 project managers and each manager has his own project team.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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26-

Which of these is an example of a company that implements a matrix structure?
a.
A centralized company with a General Manager who directly supervises all projects
b.
A new company which has six functional areas
c.
A small company with 3 managers for different functions
d.
A company with 5 project managers and each manager has his own project team.
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