(2) Case Study: Read the case and answer the questions given below. Zara designs and markets an extensive range of women's and men's fashion apparel and accessories, with versatile collections ranging from casual to dressy. The company also produces fragrances for women and men. The company wants to double revenue, cut operations costs, reduce time from product design to availability, and improve communications with customers. To achieve these goals, Zara is making a major technology overhaul that will increase hardware, software, databases, and network capabilities. Zara has developed Web-based tools to improve communications with suppliers and retailers. A Web-based application allows retailers to track purchase orders and to check the status of transactions instantly a process that used to be done over the phone. Over 60% of customer orders are now placed electronically. The company also invested heavily in software to track materials around the world and to help communicate better with service providers, manufacturing partners, and freight consolidators. Zara is one of the leading brands in the world and is producing quality products.
(2) Case Study: Read the case and answer the questions given below. Zara designs and markets an extensive range of women's and men's fashion apparel and accessories, with versatile collections ranging from casual to dressy. The company also produces fragrances for women and men. The company wants to double revenue, cut operations costs, reduce time from product design to availability, and improve communications with customers. To achieve these goals, Zara is making a major technology overhaul that will increase hardware, software, databases, and network capabilities. Zara has developed Web-based tools to improve communications with suppliers and retailers. A Web-based application allows retailers to track purchase orders and to check the status of transactions instantly a process that used to be done over the phone. Over 60% of customer orders are now placed electronically. The company also invested heavily in software to track materials around the world and to help communicate better with service providers, manufacturing partners, and freight consolidators. Zara is one of the leading brands in the world and is producing quality products.
Chapter13: Services Marketing
Section: Chapter Questions
Problem 5DYMP
Related questions
Question
Please answer queation 3 only
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by step
Solved in 2 steps